The telecom industry has changed rapidly in recent years, driven by cloud adoption, digitalization, and the growing need for fast and reliable connectivity. For Telin Group, these changes have created both challenges and opportunities, pushing the company to strengthen its global infrastructure and develop new digital solutions.
Leading this effort is Azmal Yahya, Chief of Product at Telin Group, who plays a key role in shaping the company’s product strategy. In an exclusive interview with Telecom Review Asia, held during BATIC 2025 in Bali, Yahya discussed Telin’s priorities, the pivotal product decisions that have guided its growth, and the company’s roadmap for the next five years as it continues to support digital transformation across the region.
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As Chief of Product at Telin, what are your key priorities and latest offerings?
At Telin, my top priority is to keep our business relevant and adaptable to what the market needs. That means focusing not only on wholesale and enterprise, but also on voice, messaging, and data services. We want to stay sensitive to customer pain points while making sure our infrastructure is future ready.
A big part of this is strengthening digital infrastructure. Through our Indonesia Cable Express projects and participation in more than 12 subsea cable systems, we are expanding Indonesia’s global connectivity. Alongside this, we work with ecosystem partners on data centers and platforms to ensure our solutions deliver long-term value.
On the innovation front, we launched TNeX, a next-generation digital platform that gives customers bandwidth on demand, flexible contracts, and evolving capabilities across Layer 1,2, and 3. We’re also exploring network APIs and new digital services to give customers more agility. The goal is to stay agile, future ready, and deliver real value.
Telin operates across diverse international markets. How do you ensure product competitiveness to solidify your positioning in the region?
To ensure product competitiveness, we start by deeply understanding market needs and customer pain points. Growth, for us, is not just about expansion but about building the right solutions where we have the right to play and win. That means creating points of presence (PoPs) closer to customers while ensuring these are filled with the right capabilities that truly address demand.
Partnerships are equally critical. In this industry, no player can succeed alone, so we work closely with a wide range of strategic partners, from technology providers like Nokia and Ciena to carrier partners worldwide. These collaborations strengthen our ability to deliver high-quality solutions and remain relevant in diverse markets.
A good example is our Indonesia Cable Express initiative. While Telin is leading the effort, it is built in collaboration with regional and global partners. This spirit of partnership allows us to expand our digital infrastructure, provide value to customers, and solidify our position in the region.
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What has been one of the most pivotal product decisions you’ve made at Telin, and what key insights or challenges shaped that decision?
One of the most pivotal product decisions we made was the launch of the Telin NeXt Gen Platform (TNeX), our next-generation digital platform. In today’s digital age, we recognized the need to move beyond traditional services and digitize our core business.
With TNeX, we enabled customers to access Layer-1 connectivity with flexible bandwidth and contract terms, supported by auto-provisioning. This is something that traditionally took much longer. Bringing this level of agility to the market was a first-of-its-kind initiative, and while the implementation was challenging, it positioned us to meet the evolving demands of digitalization.
The second major decision focused on empowering our commercial team internally. We reviewed and streamlined key processes to ensure our sales teams could respond to market needs more quickly and effectively. By giving them greater flexibility and decision-making power, we improved our ability to connect with customers and address opportunities faster than before.
Can you share Telin’s product roadmap for the next five years?
Telin’s five-year product roadmap is built around three core priorities: understanding market direction, staying adaptable, and being agile in execution. Our focus remains on two main customer segments—carrier wholesale and enterprise—where we will continue to introduce products that directly address evolving market needs.
In practice, this means strengthening our voice and messaging business through our cloud-based communication platform-as-a-service (CPaaS) platform, NeuAPIX, in collaboration with strategic partners.
We are also advancing in areas like network APIs, cloud CDN services, and cybersecurity, ensuring our offerings align with the growing demand for digitalization. At the same time, we are enhancing our core connectivity services by bringing more intelligence and flexibility to our Layer-1 DNA services, making them behave with the agility of higher-layer technologies.
Looking ahead, our roadmap is not about doing everything; it’s about focus and relevance. By concentrating on solutions that make sense for both our customers and our ecosystem, we aim to deliver innovation that is practical, impactful, and future ready, solidifying Telin’s role as a trusted digital infrastructure partner in the region.
