Global Cloud Xchange (GCX) has rebranded to FLAG (Fibre Links Around the Globe) to maintain its growth and status as one of the largest privately owned, global subsea cable operators.
Following the rebrand, the company’s Managed Services division will continue to operate under its existing name: GCX Managed Services.
Connectivity Solutions to Address Global Demand
FLAG provides end-to-end, high-speed digital connectivity solutions. These include flexible leased capacity, dark fiber, and Layer 2 and 3 services for hyperscalers, telecom carriers, over-the-top (OTT) content providers, new media providers, and enterprises via an interconnected platform of seven subsea and six terrestrial cable systems.
The company serves clients in over 180 countries, operating a diverse global network across key routes, powering the global telecommunications backbone with a unique infrastructure that spans Asia, the Middle East, Europe, and the USA.
This network ensures route redundancy and diversity for mission-critical data flows, providing reliable connectivity and neutrality in hard-to-access regions, all while being engineered for optimal reliability, availability, and continuity. To enhance the network’s capabilities and address the growing demand for data processing and storage, FLAG also provides modular data centers, offering scalable, resilient solutions for high-performance computing (HPC) deployments where customers need it most, from the network edge to cable landing stations, across multiple geographies.
“FLAG represents our renewed commitment to global connectivity,” said Carl Grivner, CEO of FLAG. “Working closely with our clients, we are constantly upgrading and expanding our network to stay at the forefront of technological developments and meet evolving market demands. This ensures our clients receive the most advanced connectivity solutions, enabling them to scale, secure, and optimize their data in an increasingly interconnected world.”
Strategic Priorities
FLAG has shown strong year-over-year (YoY) growth and has recently signed several material investments to enhance its Middle East and intra-Asia subsea capabilities.
The rebrand is linked to FLAG’s focus on pursuing its long-term goals and prioritizing investments across more geographies through subsea innovations, edge data centers, and cable landing stations.
In addition to these strategic pillars, FLAG is further developing its technology solutions to create customer-tailored propositions as demand for data traffic rises amid the growth in content, artificial intelligence (AI), and digital services. Drawing on its global expertise across the US, Europe, Middle East, and Asia markets, FLAG will continue investing in digitization to advance its customer offerings and deliver innovative solutions across the globe.
Grivner continued, “This rebrand of FLAG allows us to move forward with a clear vision and the flexibility to innovate and invest in our infrastructure in ways that provide unparalleled value to our customers and partners. With strong backing from our Board and 3i Infrastructure we are committed to delivering market-leading, high-performing solutions across the globe.”
